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Paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message is known as _________. disadvantage.In today’s digital age, businesses have a plethora of options when it comes to advertising their products or services. With the rise of the internet, online advertising has become ...Study with Quizlet and memorize flashcards containing terms like TV advertising is more popular medium among companies selling _____ _____ _____., TV advertising's greatest perk is its ability to reach large audiences in a relatively _____ _____ manner., what is purchased airtime from a television network? -- major advantage: SIMPLIFICATION of …focuses more on a user than a product. 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Advertisements are necessary because they help educate the public, create awareness regarding given products and services, help boost sales and create an avenue for communication. ...Study with Quizlet and memorize flashcards containing terms like Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it: A. has a low absolute cost. B. has the ability to reach large audiences in a relatively cost-efficient manner. C. has a high level of geographic …Study with Quizlet and memorize flashcards containing terms like CPM, or cost per thousand, measures how much it costs to reach 1,000 people. 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